Work that Works - From One of Atlanta's Top Marketing & Design Firms
Branding • Positioning
A vision for your brand and a map on how to get there. Our BrandVision process is designed to bring your brand to life. Design a persona for your brand that fits with the likes, needs and expectations of your audiences.
What story does your brand tell and who is it telling it to? The BrandStory offers the brand's motivation, commitment and authenticity it has to offer and in a way that engages the audiences it serves.
Is your brand connecting with the people you need to give your brand power. BrandPower is a measure of the brand's ability to influence purchase decisions and drive preference.
The Youtube Generation is better engaged by dynamic content more than any other online today. They are also more likely to view content and websites on their phone over any other platform, this drives them towards this medium.
A logo isn't a brand, but it is how you identify the brand. It is how you associate the qualities and values the brand represents to the company behind the brand. It is the face of the brand.
Your website is your single most important marketing tool. Today, it is estimated, that as much as 85% of your audience will visit your website prior to making any contact or brand engagement.
The logo isn't your brand, but it represents it. It's how you associate the the values the brand earns with the company it stands for. It's a symbol of pride to you, your people and your customers. Design it with care.
Print is not dead, but the role of print has changed. At one time print was the largest marketing effort your company would make. Today, it is more of a support and follow up role. But the quality of the execution is still critical to your long-term success.
Think of packaging as being as important as plate presentation in fine dining. It creates mindset that can drive positive feelings, craving and desire for a product.
Somebody is looking for your products or services right now. It's estimated that over 85% of people go online before engaging a company, product or service. Will they find you or your competition first? Make sure they do - Build it Right from the Start.
Chances are they are on their Smartphone searching for you right now!
We are seeing an excess of 80% of first-time visitors visiting our client's sites on mobile devices. Is your site mobile friendly - Even more important: is it mobile effective?
Brand and Retail Marketing
Brand marketing saves you money. Retail marketing saves the consumer money. Both matter in today's world. But the biggest mistake people make today is thinking it is all about clicks and not about the value brand brings to your ROI. Protect your brand, be proud of it and build it with every effort.
Brand increases value, drives preference, and builds loyalty. It breaks ties in a competitive environment and it allows you to demand higher margins.
So brand should be a part of everything you do. And a great brand starts with the right BrandVision.
The best way to get what you need is to spend a little time helping us learn what we need to know. In a world of online, texting and emails, we still like to talk a bit before we get started. It'll be fun. If you are interested, send us a message and we will arrange a time to connect. So reach out today!
I give my highest recommendation...
"I had a tight deadline for my project for a large client. They offered the solution I needed and then suggested ways to make it even better than I had imagined. I appreciate the collaboration and give my highest recommendation to him and his team."
Emily S. - Freelance Reporter & Public Speaker
"Michaels's communication skills are superb. His understanding of the art, design, and production necessary to complete the task is excellent. I will continue to use him and his company."
Jay L. - Multi-Unit Restaurant Owner
Michael was fantastic!
"Michael was fantastic! He stood out from everyone else right away. He worked with me on budget and took my job seriously. With his lead, they zeroed in on my style quickly, went above and beyond! Michael was fantastic! I will definitely go back to Michael and his team for any/all future needs! I can't recommend him highly enough!"
Gwendolyn C. - Owner, Entrepreneur
He is so incredibly talented...
"We were in a definite crunch with our trade show - the biggest show of the year! Michael was outstanding! He is so incredibly talented and went above and beyond to deliver incredible assets for our show! We are very pleased and hope to work with him again soon!"
Jennifer D. - Environmental Services Group
My Awards & Recognitions
We have won plenty of awards, but winning, for u, is about our clients winning in the marketplace.